Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml;jsessionid=NHL0K4YDAKKZAAKRGWCB5VQBKE0YIIPS?id=6190
Very informative book, however cirque de soleil example was not too understandable for me. Personally I would prefer google ;p
